As per Google India blog, an interesting fact is that, out of the 4 million monthly Shah Rukh Khan (SRK) search queries on Google worldwide, more than 1 million searches happen from countries like Germany, Finland, Malaysia and other Middle East nations. Therefore, being the 1st verified celebrity on Google+, noticeably the verfication just happen when SRK is all set to release his own home production large budget movie Ra.One, which already being promoted as dedicated channel on YouTube for proos and songs clips.

More interestingly, as per web analytics company Comscore India is second largest user of Google+. Web-traffic watcher company comScore estimated that Google has had 20 million users, including 5 million users from US and 2.85 million users from India in its early beta stage.

Apart from SRK, number of celeberities and known personalities has been listed as verified users out of India, so as to mark the genuinity of the respective profiles.

However, the Google India’s just-in-time move to promote verified celebs in India and that’s too of Indian movies personality who himself is proactive in propagating a movie of his, sees to be more of a marketing strategy rather than Google’s own step.

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IndianWeb2.com: Indian Web 2.0, Technology Startups, News and Reviews

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Morever ASSOCHAM survey  in a press release says – Almost each day, an average corporate employee spends an hour, gluing to various social networking sites such as Orkut, Facebook, Myspace, Linkdein etc. for ‘romancing‘ or otherwise drive some satisfaction out of it…with this average corporate employee’s each day working is reduced by an hour from 8 hours to 7 hours.

Young professionals join the social networking sites the most. It also reveals that 93% of youngsters are aware of social networking sites. Orkut and Facebook are found to be the most popular online destinations among survey respondents. 73% of aged 45-58 spend over an hour online daily to use online sources to access news.

On the other on same note and on same day an interesting reports by CII (Confederation of Indian Industries) says that growth momentum of the services sector in India has increased during April–October 2009, compared to the same period during 2008. If one has to go by ASSOCHAM than productivity has already been lost than how can the same sector is showing growth without productivity of their employees. Two reports by two different ace business & commerce bodies in India and so much in contrast to each other.

Here ASSOCHAM is getting hypothetical as at least in software, web or even marketing sector employees are working for more than 8 hours each day officially and might even go beyond that unofficially. So, one hour less because of  social networking which is bringing productivity down is somehow hypothetical. Each day if one hour is getting less in employees working hours than how much “extra-hours” are being included should have been in the survey.

Morever, ASSOCHAM used word “Romancing” as reason for social networking surfing, Unaware of the fact that online activities such as online news reading through live feeds as in facebook,twitter etc., professional networking and job hunting through these Pro-networking sites and blogging are rising in India more than just one reason of “romancing” on social networking sites.

The above findings of ASSOCHAM are arrived at a random survey, carried out by the ASSOCHAM Social Development Foundation (ASDF) in which nearly 4000 corporate employees were interviewed between age group ranging from 21-30, 31-45 and 46 -60 years in metros and towns such as Delhi, Bangalore, Chennai, Cochin, Indore, Ahemdabad, Surat, Mumbai, Pune, Chandigarh, Dehradun, Luckow and Kanpur.

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IndianWeb2.com: Indian Web 2.0, Technology Startups, News and Reviews

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Interestingly the reports also shows some very positive aspects of India’s online activities such as writing blogs, using micr-blogging services, uploading videos and photos where it leads most countries (user volume in millions) like UK, Germany, Australia, Italy, France, Germany and Japan. Moreover, when it comes to percentage of total online users – More people in India write their own blogs and use Micro-blogging services in India than US.

The report is extremely useful for all those who are on verge of starting any internet or web startups in India or any countries listed in this report or planning to have one, with all these social web involvement matrix one can plan out a specific traits, features in their websites, portals or internet services to take advantage of what people are more prone to do with doing activities more than others.

Global Map of Social Media – December 2009 –

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IndianWeb2.com: Indian Web 2.0, Technology Startups, News and Reviews

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