STAR India Pvt Ltd, India’s leading broadcasting company, today announced its tie-up with Nautanki.tv, India’s leading online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform including Channel V. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, STAR TV content will be available to users on demand in the online space.
Star plans to sign up with a series of online platforms to make its popular content available online and on-demand.
Marking the beginning of this association was Channel V, whose 'Get Gorgeous' (a reality program) delivered on an average 1.5 million video views a day. For a company that is constantly looking at innovation for its viewers and adding value to its advertisers, Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.
Sunil R Nair, CEO Nautanki.tv said, "Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to ...