ScoopWhoop, India’s most engaging youth media network has launched ScoopWhoop Pulse, a dashboard that gives viewers and brands real-time insight into the stories, ideas and topics that Indian youth are reading & talking about.
ScoopWhoop receives over 30mn visitors per month & has the attention and engagement of young India unlike any other media platform. ScoopWhoop Pulse creates real-time lists across this data which brands can use to find top content across age, city and interests such as entertainment, sports, life, travel etc.
Speaking about the launch, Meghana Bhat, Chief Strategy Officer, ScoopWhoop Media says, “With ScoopWhoop Pulse, brands can discover what content in the category excites young people & use that information to uncover new consumer insights. It’s also useful to compare your own content effort with what’s trending, analyze what you are doing right & what you need to change. It’s a sample of the rich data that our brand solutions team has always-on access to. Using data tools such as Pulse, coupled with our editorial strength, our branded content team delivers solutions that are both highly creative & effective”
Brands can access Pulse on https://www.scoopwhoop.com/public-dashboard/.
Founded in 2013, ScoopWhoop is India’s most engaging youth media platform for news & entertainment largely appealing to the 16 – 35 age group, India’s millennials. The platform drives 30mn unique active users, 100mn video views and over 250mn content views across channels per month. ScoopWhoop is the fastest growing digital media company in India and its content is consumed widely across the country.
The company has multiple properties including the flagship portal ScoopWhoop, GazabPost – Hindi Portal, Women Centric Portal VagaBomb and is known for its original content & videos.
In December 2016, ScoopWhoop Media had announced the acquisition of Bangalore based leading tech firm Touchfone Technologies Pvt. Ltd, and with it their best in-class video streaming & ad targeting service, Strmeasy in a bid to engage video content consumers.