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NEA & Orios backed retail analytics provider Intelligence Node Consulting Pvt. Ltd., raised Rs 5 crores from Mumbai based specialized financing NBFC firm BlackSoil Capital Private Limited. Intelligence Node is also backed by marquee angel investors, viz. Gaurav Sharma, Sunil Varrier, Arindam Das, Anupam Mittal & Mr. Gul Mukhey.

Launched in 2012, Intelligence Node is a big data company specializing in pricing intelligence for the retail industry delivering insights churned from its proprietary product database of 1 Billion unique products spread across 130,000+ brands over 1100+ categories. Retail insights from the company’s big data engine are consumed globally by more than 150 retailers and brands to guide their retail life cycle decisions ranging from enriching merchandizing strategies to optimizing prices in real-time. The company’s two products (InCompetitor™ & InOptimizer™) enable the customers to get an overview of the competitive landscape in terms of pricing & visibility. It also suggests the client the most optimum pricing for its products. Its strong back-end analytics technology/process can support a wide range of offerings in terms of refined data in the most efficient matter.

“Intelligence Node has some great aspirations in reaching out to blue-chip MNC’s in global retail. The utility for our technology & products is immense and with the help of venture debt provided by BlackSoil our business has got optimum fuel to run and grow faster in this industry” – said Mr. Sanjeev, CEO and Co-founder of Intelligence Node.

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“We found the products, the technology, the founders and the utility of IntelligenceNode very impressive & path breaking. The company has strong client traction coupled with zero client churn. We have great hopes from the company and wish the team all the luck for its future endeavors,” – said Mr. Ankur Bansal, Director, BlackSoil Capital Private Limited.

After investments in Cloud based telephony company “Knowlarity” , Indian arm of NASDAQ listed company Groupon “Nearbuy”, BlackSoil has completed its third Venture debt transaction with “Intelligence Node”. In six months of its operation, the NBFC has reached a INR 75 Crores loan book across 7 transactions and in process to expand their loan book to ~INR 100 Crores by March 2017.

BlackSoil is backed by the family offices of respected corporate houses such as: Gala family – Promoters of Navneet Education Limited, Shetty family – Promoters of Avvashya Group and Mr Virendra Gala, a renowned real estate expert in Mumbai.

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