Xiaomi is ready to expand its product portfolio in India beyond smartphones, tablets and wearables. Today, the chinese company has launched the Mi Purifier 2 in India, the first product from its range of Mi Ecosystem devices to be launched in the country.
Notably, Mi Purifier 2 is Xiaomi’s very first smart home product for Indian market. It connects to Wi-Fi and can be controlled from anywhere using Mi Home app (Android and iOS). The app will give you real time air quality reading and also tell you when it’s time to change the filters.
The Mi Purifier 2 is price at Rs 9,999 ($149). It will be available through Mi.com from September 26, and from Flipkart starting October 2. The replacement filters are priced at INR 2,499 ($37).
Mi Air Purifier 2 specs:
- Real-time AQI monitoring, Wi-Fi connectivity
- Mi Home app smart controls (Android and iOS)
- Aerodynamic air vortex, 37m2 (400 sq. ft.) coverage
- 310m3/h Clean Air Delivery Rate (CADR)
- EPA triple-layer filter, removes harmful PM2.5
- 4.8W energy saving, ultra-quiet 30db noise level
While Xiaomi has a broader range of products in its home market China which includes water purifiers, air purifiers, laptops, cycles, etc, this will be their first home appliance in India. Xiaomi has not confirmed if products like Mi Water Purifier, etc will make their way in the Indian market soon. Although, an year ago, the company hinted to launch Mi water purifier however it couldn’t make it to India yet
The launch of the Xiaomi’s indoor air purifier comes at a time when Indian cities are increasingly topping the chart for the world’s most polluted places. Earlier this year, the WHO reported 10 Indian cities among the world’s top 20 most polluted cities.
Last month, the New York Times’ former South Asia correspondent, Gardiner Harris, wrote a column describing the impact of Delhi’s polluted air on his eight-year-old son’s health. “Delhi, we discovered, is quietly suffering from a dire pediatric respiratory crisis…” he wrote, wondering if foreigners and rich Indian should continue living in India’s polluted capital.
The air purifier market in India has grown from almost nothing to over Rs150 crore ($23.45 million) in the last few years, according to Jayanti Singh, business head for air products at Philips.
The indoor air purifier industry is growing at 45% CAGR (compounded annual growth rate), but experts believe that with ever increasing pollution in Indian cities the growth will increase to 55-60% CAGR in the next four years.