Today Fossil Group has announced the launch of American wearables brand, Misfit in India with – Shine 2 and Ray Fitness and Sleep Monitor.
“Always on”; the Shine 2 and Ray are truly 24/7 devices that require no charging (the user-replaceable batteries last up to 6 months) and are water resistant to 50 meters, which allows users to wear it at all times even when swimming or in the shower. Like Shine 2, Ray provides inactivity nudges, text and call notifications, and a silent alarm. Shine 2 and Ray are more than just activity trackers. Compatible with Misfit Link, a ground breaking software experience that turns wearable into a remote to connect with the world around you, communicate with friends, turn your lights on, change your music, take a selfie and more, all with a triple tap.
Further details about Shine 2 and Ray:
Shine 2 is an elegantly designed Fitness and Sleep Monitor that leverages the best of its award-winning predecessor Shine’s sleek aesthetic. Users can easily see progress and tell time in a halo of rainbow-colored lights, and get motivated with Misfit Move, a feature that encourages users to be active with a vibrational nudge.
Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean lines make it uniquely wearable. Ray comprises a highly customizable cylindrical aluminum body. Ray’s minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback.
Speaking on the launch, Mr. Vasant Nangia, MD Fossil India Pvt. Ltd. said, “We are thrilled to enter the Indian wearables market with the functional and aesthetic Misfit Shine 2 and Ray. India is a promising and emerging market for wearables and with the launch on Amazon, we aim to reach out to a larger audience. The brand is young and innovative; we feel it will appeal to the youth looking to lead a fit and active lifestyle. The motivational features on the bands make them an ideal fitness tracker.”
Launch exclusively with Amazon, Misfit is now rolling out to key lifestyle and watch retailers such as Shoppers Stop, Ethos, Helios and Just in Vogue.