According to online search activity the iPhone 5s is 4 times more popular than the iPhone 5c. The survey data comes from a sample of 5 million US internet users and their online searches. The survey has been conducted by Experian Marketing Services.
Searches included terms like iPhone 5s, 5c, iOS7, new/next iPhone and iPhone 6.
Despite the long anticipation and demand for a cheaper iPhone, the $99 iPhone 5c failed to generate the level of search activity seen for the iPhone 5s.The iPhone 5S has share of 43% in all ‘iPhone release’ online search terms where as iPhone 5c has only 11% searches.
This clearly says that during the week ending September 14th, searches for iPhone 5s were 4 times more prevalent than searches for iPhone 5c. Arguably the most innovative difference between the iPhone 5 and iPhone 5s, were the most common feature-related search.
Searches for the currently theoretical iPhone 6 were also popular. In some cases people were looking to understand whether this release was for the iPhone 6 whereas others were looking for advice on whether to buy the 5c or 5s or hold out for the ‘6’. Searches for ‘iPhone fingerprint’, which is arguably the most innovative difference between the iPhone 5 and iPhone 5s, were the most common feature-related search.
Online searches comparing various iPhone models were twice as frequent than comparisons between iPhones and Androids, which speaks to the continued loyalty of Apple fans.
In terms of iPhone related accessories the iPhone cases are more popular any other of its accessories.