Coca-Cola, a renowned soft-drink maker world-wide has come up with new marketing gimmick which is really interesting and beautifully give an effort to bring two nations together and when the nations are India & Pakistan it become much more interesting – two siblings tear apart in year 1947 and now used to live with conflicts.
Coca-Cola devised a high-tech vending machines installed in two popular shopping malls in Lahore city of Pakistan and New Delhi of India, two cities separated by only 325 miles. These machines are called – “Small World Machines” which provides a live communications portal (live streaming video) with 3D touchscreen technology to project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange such as – wave, touch hands, draw a peace sign or dance along with of-course sharing Coca-Cola.
This Small World machines project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange.
People from both the countries are liking it and sharing peace & love messages despite of their political conflicts.
Via – coca-colacompany.com