SimplyBooks.in is a new book portal launched today in World Book Fair’10, New Delhi. As the name hints the portal is online bookshop targeting Indian customers initially and at moment in beta stage. Simplybooks is launched by startup based in Gurgaon, India that also runs a Finance community portal called feeleminds.com

The portal carries the same traits and features like to those online bookshop already exist in market however some features and an impressive UI which is comparatively far better than Indian books portal we see such as Rediff books, Indiatimes, flipkart.com etc.  The portal carries features such as book search – by author, category, book title etc. The portal also offer related products such as CDs, Magazines and Journals in one domain as I dont see any one portal in India which provide all of these.

Keeping in mind the beta stage of portal Simplybooks.in looks promising in terms of number of books, user interface and more web 2.0 features than any existing in Indian market except that of flipkart.com. Morever, the entry of one more online bookshop portal will make the stagnant online book selling market to rise above, if changes due to competition is considered.