Today Google has announced the Acquisition of Teracent, a California Startups that has patent pending dynamic ad optimization technology. This acquisition will help Google advertisers to get better results from their display ad campaigns running over Google Content Network and DoubleClick.

The impressive dynamic ad optimization platform by Teracent customize display ads by choosing from thousands of different creative elements, automatically and in real-time, by machine-learning algorithms. The machine-algo pick and choose from thousands of creative elements of a display ad in real-time and tweak images, products, messages or colors. Even more, elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.

The total amount of acquisition is not known yet, however as apparent in Official Google Blog – the transaction is subject to various closing conditions and is expected to close this quarter.