RSSIndia is Top Global market for Google Sites: Comscore Report
Categories: Featured, Google, Internet, Social Networking India
Written By: Vardaan
India has been identified as Top Global internet market by Google Sites’ in terms of share of time spent on Google owned sites in July 2009 by comScore Inc., a digital marketing intelligence company. In India 28.9 percent of total time spent online was spent on Google owned sites such as Gmail, Orkut, Blogger, Picassa, etc.. India stands just after Brazil which is at top with 29.8% share of time spent on Google sites.
Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. Nearly 75 percent of all Internet users worldwide visited the Google Sites property, which accounted for 9.4 percent of all time spent online. Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.
In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).
| Top Ten Global Internet Markets by Google Sites’ Share of Time Spent
July 2009 Age 15+, Home & Work Locations |
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| Total Minutes (MM) | |||
| Total Internet | Google Sites | Google Sites’ Share of Total Minutes Spent Online | |
| Worldwide | 1,541,617 | 145,473 | 9.4% |
| Brazil | 46,352 | 13,808 | 29.8% |
| India | 21,799 | 6,294 | 28.9% |
| Ireland | 1,717 | 273 | 15.9% |
| Singapore | 3,326 | 475 | 14.3% |
| Portugal | 4,430 | 590 | 13.3% |
| South Africa | 2,764 | 358 | 12.9% |
| Mexico | 23,035 | 2,950 | 12.8% |
| Italy | 21,776 | 2,699 | 12.4% |
| Austria | 3,435 | 417 | 12.1% |
| Denmark | 3,458 | 417 | 12.1 |
“It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of comScore Latin America.
“As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”
| Google-Owned Sites Across Selected Site Categories in Brazil and India
July 2009 Total Brazil and India, Age 15+, Home & Work Locations |
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| Site Category | Google Site | Category Rank by Unique Visitors | Google’s Share of Time Spent in Category |
| India | |||
| Search* | Google Sites | 1 | 88.4% |
| Social Networking | Orkut | 1 | 68.2% |
| Maps | Google Maps | 1 | 63.9% |
| Photos | Picasa Network | 1 | 16.2% |
| Blogs | Blogger | 1 | 47.6% |
| Multimedia | YouTube | 1 | 82.8% |
| Gmail | 2 | 46.8% | |
| Brazil | |||
| Search* | Google Sites | 1 | 89.5% |
| Social Networking | Orkut | 1 | 96.0% |
| Maps | Google Maps | 1 | 70.9% |
| Photos | Picasa Network | 2 | 8.9% |
| Blogs | Blogger | 1 | 43.7% |
| Multimedia | YouTube | 1 | 91.6% |
| Gmail | 2 | 9.7% | |
Source: comScore World Metrix and comScore qSearch
