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India is Top Global market for Google Sites: Comscore Report

Categories: Featured, Google, Internet, Social Networking India
Written By: Vardaan

India is top market for Google owned sites
India has been identified as Top Global internet market by Google Sites’ in terms of share of time spent on Google owned sites in July 2009 by comScore Inc., a digital marketing intelligence company. In India 28.9 percent of total time spent online was spent on Google owned sites such as Gmail, Orkut, Blogger, Picassa, etc.. India stands just after Brazil which is at top with 29.8% share of time spent on Google sites.

Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. Nearly 75 percent of all Internet users worldwide visited the Google Sites property, which accounted for 9.4 percent of all time spent online. Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.

In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).

Top Ten Global Internet Markets by Google Sites’ Share of Time Spent

July 2009

Age 15+, Home & Work Locations
Source: comScore

Total Minutes (MM)
Total Internet Google Sites Google Sites’ Share of Total Minutes Spent Online
Worldwide 1,541,617 145,473 9.4%
Brazil 46,352 13,808 29.8%
India 21,799 6,294 28.9%
Ireland 1,717 273 15.9%
Singapore 3,326 475 14.3%
Portugal 4,430 590 13.3%
South Africa 2,764 358 12.9%
Mexico 23,035 2,950 12.8%
Italy 21,776 2,699 12.4%
Austria 3,435 417 12.1%
Denmark 3,458 417 12.1

“It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of comScore Latin America.

“As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”

Google-Owned Sites Across Selected Site Categories in Brazil and India

July 2009

Total Brazil and India, Age 15+, Home & Work Locations
Source: comScore World Metrix and comScore qSearch

Site Category Google Site Category Rank by Unique Visitors Google’s Share of Time Spent in Category
India
Search* Google Sites 1 88.4%
Social Networking Orkut 1 68.2%
Maps Google Maps 1 63.9%
Photos Picasa Network 1 16.2%
Blogs Blogger 1 47.6%
Multimedia YouTube 1 82.8%
Email Gmail 2 46.8%
Brazil
Search* Google Sites 1 89.5%
Social Networking Orkut 1 96.0%
Maps Google Maps 1 70.9%
Photos Picasa Network 2 8.9%
Blogs Blogger 1 43.7%
Multimedia YouTube 1 91.6%
Email Gmail 2 9.7%

Source: comScore World Metrix and comScore qSearch

 
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