2ergo a UK-based mobile firm has signed Business Partner Programme with Indian subsidiary of London-based Active Media Technologies (AMT) to promote MultiSend technology in India and thus mobile marketing.

MultiSend technology enables phone network operators to send marketing and promotional messages, mobile VAS (value added services) and solutions, deploying mobile coupons, vouchers, tickets and loyalty programmes to create innovative customer relationship management solutions and mobile marketing campaigns.

India with over 300 million mobile subscribers is seen as profitable market by many of the mobile companies across the globe, mobiles provides the direct channel to reach consumers and at this point of time when mobile subscribers in India are as much as landline phone subscribers, a large no. of companies are eying towards India to see substantial profit in Mobile market in India.

AMT’s platform and patented technology enables mobile network operators, retailers and brands to deliver and redeem mobile coupons and tickets on any handset around the world which is at present used by UK’s major cinema promotions.