Savitr, a wireless and mobile company in India has launched a custom mobile application for varieties of use in Business, marketing, Website or social apps. The product Txtme is text messaging application and software that connect subscriber data to carrier networks to provide custom use of this product such as -

• Sending sms to customers for marketing use.
• Integrating sms alerts in applications & online stores.
• Corporate use to stay connected with employees & partners through web interface.
• Integration with HR management system with predefined message for specific events.
• Web applications use by integrating text message functionality in web, social apps in networks such as Facebook, MySpace or Orkut.
• Other custom use such as message wall in clubs, restaurants, launge etc.
• Customized applications and solutions for startups & enterprises.

Savitr through this product has provided solutions that rely on mobile device usage in perfect scenario when mobile usage is rising enormously in India being just second after US in mobile usage. At this time all type of businesses particularly startups are showing interest in exploiting mobile products of every sphere whether its is Twitter or short code mobile network services.

Earlier Savitr had also launched one of its Txtme Facebook app to send free sms to USA, UK or Canada.

Through its custom mobile application the near empty mobile 2.0 market in India has been filled to some extent, where its limited to twitter or some 4-5 short digit number services which despite of being annoying to users, are flooded in market to poke cellphone users every 10 minutes for product sales, offers or deals.

Withe such mobile products as txtme we expect some ethically and productively better mobile products and services to serve end users in India.